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UX-Ray, independent R&D

AI-assisted UX evaluation

AI-assisted UX evaluation for scalable design workflows

An independent R&D project exploring how AI can reduce audit friction and bring clearer feedback into Figma.


Quality control in three steps

From selected frame to an actionable audit

The three steps keep review in the design canvas, moving from a selected interface to structured findings the team can discuss.

A Figma frame selected for a UX-Ray review
Step 01Select the frame

Design reviews depend on time, reviewer availability, and a shared understanding of quality. As products and design systems grow, heuristic checks, accessibility review, visual hierarchy, and brand compliance become difficult to apply consistently.

UX-Ray explores an AI-assisted evaluation layer inside Figma. The concept combines design metadata, visual analysis, and structured recommendations so designers can review work earlier while keeping judgment and final decisions with the team.

01 Project type Independent R&D Self-initiated exploration of how AI can reduce design review friction without replacing designers.
02 Platform Figma plugin Designed to bring structured evaluation directly into the workflow designers already use.
03 Role Product design, UX strategy, AI integration Defined the product concept, evaluation logic, UX flow, and AI-assisted feedback model.
04 Technologies GPT-4 Vision, Figma Plugin API, TypeScript The stack connected design metadata, visual analysis, and structured recommendations inside Figma.

"The goal was never to replace designers. The goal was to reduce operational friction, accelerate evaluation cycles, and bring clarity to design decisions through AI-assisted workflows."

Product demo

Watch the evaluation flow inside Figma

The video follows the working sequence from frame selection through analysis and categorized recommendations.

Executive summary

A UX audit layer inside the design tool

UX-Ray explores how AI can support design evaluation directly in the environment where designers work. The plugin analyzes Figma frames against usability heuristics, accessibility indicators, visual hierarchy principles, and custom brand guidelines.

The project responds to a practical operations problem: UX reviews often happen late, vary by reviewer, and consume time that product teams rarely have. UX-Ray was designed to provide faster, structured feedback while keeping strategic judgment in human hands.

Hand-drawn UX-Ray audit illustration showing checks for usability heuristics, accessibility, visual hierarchy, and brand guidelines

The problem

Quality review does not scale naturally with product complexity

As products and design systems grow, evaluation work becomes harder to run consistently. Teams repeat accessibility checks, visual reviews, content critiques, and heuristic analysis across many screens and iterations.

The friction is not only time. It is uneven quality, late feedback, missed consistency issues, and cognitive load for designers who need to make decisions quickly. UX-Ray started with a question: how can AI help teams scale evaluation without reducing the role of human designers?

Strategic vision

AI should support UX workflows, not replace human design thinking. UX-Ray acts as an operational assistant that surfaces patterns, explains risks, and helps designers focus their attention.

Core capabilities

Multiple evaluation layers in one review pass

Heuristic evaluation

Flags usability risks using established interaction principles and severity levels.

Accessibility validation

Reviews contrast, readability, and WCAG-style indicators to surface common barriers.

Visual hierarchy analysis

Identifies spacing, alignment, structure, and emphasis issues that affect scanning.

Brand consistency review

Compares interface choices against custom typography, color, spacing, and style rules.

Technical architecture

From Figma frame to categorized recommendations

The architecture turns recurring checks into a consistent five-step review flow, surfacing issues earlier while designers decide priorities.

  1. Extract design structure and semantic metadata from selected Figma frames.
  2. Generate visual and contextual analysis inputs for the evaluation prompt.
  3. Send structured prompts to GPT-4 Vision for review.
  4. Parse AI feedback into categories, severity levels, and explanations.
  5. Return actionable recommendations directly inside the design workspace.
How UX-Ray works

A review loop inside the design workspace

The product flow moves from a selected Figma frame to an AI-assisted audit report with visual annotations and recommendations.

  1. 01

    Select your frame

    Choose the Figma frame you want to evaluate.

  2. 02

    Click Run UX-Ray

    Activate the AI-powered analysis engine from inside the working context.

  3. 03

    Get instant audit report

    Review actionable findings with visual annotations and recommendations.

Evaluation foundation GPT + Figma API + Human UX Strategy

Enterprise potential

From plugin to design operations layer

The longer-term direction is team-wide evaluation, organization-specific guidelines, and AI-assisted governance for distributed or regulated teams. The focus is consistent review language and faster routing of issues that need human judgment.

Team collaboration
Shared review workflows

Team workspaces, collaborative reviews, and version-aware feedback can make the audit process easier to coordinate across product teams.

Enterprise operations
Governed evaluation at scale

Custom guidelines, advanced analytics, API integration, and tailored reporting point toward a more adaptable design-operations layer.

Contribution

Role and methods in one view

My role

I defined the product concept, evaluation logic, UX flow, and AI-assisted feedback model.

  • Product strategy and plugin UX
  • AI workflow and prompt structures
  • Technical integration concept for in-Figma feedback

Tools and methods

Figma Plugin API TypeScript GPT-4 Vision WCAG contrast checks Heuristic evaluation Local feedback loop Prompt design Cursor
Closing notes

Outcome and reflection

Outcome

A working concept for faster feedback loops, more consistent UX reviews, and less repetitive operational work, with a path toward scalable design operations.

Reflection

Structured analysis can improve clarity, consistency, and operational flow in product organizations. The expertise still has to come from a person.

UX-Ray is an independent R&D concept and is not affiliated with Figma or OpenAI. Performance figures and projected improvements are based on internal experimentation, industry benchmarks, and exploratory testing rather than production-scale deployment.